WITHIN THIS FAST-PACED DIGITAL AGE, VIDEOS HAVE BECOME A POWERFUL TOOL FOR BUSINESSES TO PROMOTE THEIR BRAND, PRODUCTS, AND SERVICES. 
WITHIN THIS FAST-PACED DIGITAL AGE, VIDEOS HAVE BECOME A POWERFUL TOOL FOR BUSINESSES TO PROMOTE THEIR BRAND, PRODUCTS, AND SERVICES. 
Corporate videos, in particular, have gained immense popularity in recent years, with many businesses recognizing the potential of video marketing to reach and engage with their target audience. 
 
Why businesses should use video to promote their brand, product or services. 
Video is a highly engaging medium 
One of the main reasons why businesses should use video is that it is a highly engaging medium. According to a study by HubSpot, 54% of consumers want to see more video content from a brand or business they support. Video is an excellent way to grab the attention of your target audience and communicate your message effectively. It can be used to showcase your products or services in action, highlight customer testimonials, or even introduce your team members. 
Videos can be easily shared on social media 
Another advantage of using video is that it is easily shareable on social media platforms. Social media algorithms tend to favour video content, making it more likely to be seen by your target audience. Videos are also more likely to be shared by viewers, which can help increase brand awareness and reach a wider audience. 
Video can help build trust and credibility 
In today's digital age, building trust and credibility with your audience is essential. Video can help achieve this by showcasing your products or services in a more personal and authentic way. For example, customer testimonials or behind-the-scenes videos can help build trust with potential customers and make them more likely to purchase from your business. 
Creative Nurture Video 

SO, HOW CAN BUSINESSES USE VIDEO EFFECTIVELY? HERE ARE SOME TIPS: 

SO, HOW CAN BUSINESSES USE VIDEO EFFECTIVELY? HERE ARE SOME TIPS: 

Video can increase website traffic and search engine rankings 
Using video on your website can help increase website traffic and improve search engine rankings. Video content tends to have a longer average session duration than other types of content, which can signal to search engines that your website is providing valuable information to users. Additionally, embedding videos on your website can help increase dwell time, which is the amount of time users spend on your website. 
Video can be used for a variety of purposes 
Another advantage of using video is that it can be used for a variety of purposes, including product demos, tutorials, explainer videos, and more. This versatility makes video a valuable asset for businesses of all sizes and industries. 
Drumba Video 
Video is a powerful tool that businesses should consider using to promote their brand, product or services. With its high engagement rate, shareability on social media, ability to build trust and credibility, potential to increase website traffic and search engine rankings, and versatility, video has become an essential part of any modern marketing strategy. By incorporating video into your marketing efforts, you can reach and engage with your target audience in a more effective and personal way.